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The Herz Paint Store

Behind its modest storefront was the classiest interior decorating firm in Ann Arbor

Frequenters of downtown have enjoyed watching the recent transformation of the Cracked Crab building at 112 West Washington back to its nineteenth-century appearance. William Herz erected the building about 1880 as a paint store, and his family continued in business there for more than eighty years. Under Herz's ownership, and later that of his son, Oswald, the Herz Paint Store became the premier painting and decorating firm in town.

William Herz, a Prussian, learned his trade in Berlin. Born in 1849, he began his apprenticeship at age fourteen, learning painting, frescoing, varnishing, and sign painting. He emigrated at age twenty to join his parents, who had preceded him to Ann Arbor.

Herz opened his own business shortly after he arrived. Working fourteen-hour days, six days a week, he sold paint and related supplies and also decorated many private homes and public buildings. Within ten years, he had nine employees and was able to replace his small store with the two-story brick building on West Washington. He and his wife, Sophia Muehlig, (they married in 1874) also built an impressive house at 603 West Huron, joining other prosperous Germans on that street. He served on city council for eight years, representing the Second Ward (approximately today's Old West Side). Since Ann Arbor had not yet built its first city hall, he probably hosted some of the council meetings in his store.

When William Herz died in 1913, his son, Oswald, took over. Alice Godfrey remembers Oswald Herz as "aristocratic in manner, always dressed up, and very polite and gentlemanly." Professionally, says architect David Osier, Herz was "the painter and decorator of Ann Arbor."

Herz didn't dazzle his customers with fancy displays. Bill Dettling, longtime cook at the Old German next door, says the store looked "like an old-time grocery store, with shelves on all sides." On one side, glass cases displayed paint brushes. Along the other side, rolls of wallpaper were stacked like rugs. Morrie Dalitz owned Varsity Laundry and delivered clean towels and linens to the store. He remembers it as mostly inventory, not displays; "like himself, Herz kept the place neat."

Herz didn't need to display his inventory, because he worked so well from memory. Mary Culver remembers going to the store with her mother to pick out wallpaper for the bedroom she was taking over from her brother, who was serving in World War II. After they described what they had in mind, Herz simply reached up to the shelves and brought down several appropriate samples. Angela Dobson Welsh remembers that Herz always had the latest thing, including "very modern" wallpaper designs from California.

Herz's paint, like everything else he sold, was top quality. Welch, whose parents often used Herz's services, remembers that his paint jobs seemed to last forever and could be washed without damage. Osler likens hiring Herz to buying a Mercedes. His workmen would first clean and sand the walls and then apply six or seven coats of paint.

Bill Wente, a longtime employee, supervised Herz's crews. Most of the dozen or so employees lived on the Old West Side and walked to work. The firm's single truck was used to deliver the crews and their supplies to jobs. If Herz wanted to check on them during the day, he rode his bicycle.

Home owners trusted Herz and his crews, even turning over their house keys so work could proceed while they were off on vacation. Herz, in turn, would help out in their absence by accepting packages, arranging to cut the lawn or shovel the walk, or even sending forgotten clothes.

Herz had a reputation as an autocratic interior designer. Morrie Dalitz recalls that if Herz said a red chair was needed and a customer objected to red, Herz would order a red one anyway. Welch remembers that he worked in many styles, from traditional to modem, and that the final results were "different looking, something you didn't see anywhere else." Herz was also a potter. He had a kiln on the second floor of his store and offered classes several nights a week.

Like his father, Herz did at lot of work for the U-M, and he also worked closely with Goodyear's department store. Most of his private clients were from the east side, where many professors and successful business people lived. Jesse Coller, wife of surgeon Fred Coller, had a knack for decorating and often helped her friends with their houses. According to Welch, she was a great champion of Herz and sent all her friends to him.

Herz never married. When he died in 1954, he left the business to four faithful employees, including Wente, who continued to run it. But according to Osler, the paint business was changing drastically by then. With the advent of mixing machines and ready-mixed colors, department and discount stores were moving in on the turf that had once belonged exclusively to local paint stores.

At the end of 1963, the partners closed the business and sold the building to Herman Goetz, who changed it to a bar and grill. In 1971 the Cracked Crab took over and did a major remodeling that covered the facade, added a phony first-story roof, and lowered the entrance by removing the stepping-stone with Herz's name etched in it. (It can be found embedded in the sidewalk by the Del Rio's side door.)

The Cracked Crab expanded into the adjacent storefront in 1978. Both buildings are now owned by the same partnership that owns the former Old German building at 120, now the Grizzly Peak Brewing Company. Using old photographs found by Susan Wineberg, managing partner Jon Carlson is restoring the building and recreating its nineteenth-century appearance. He has removed the Cracked Crab's facade and white paint to reveal the original deep-orange brick. In consultation with historic paint expert Rob Schweitzer, he is painting the building's non-brick details in red, yellow, green, and brown, historically accurate colors that also complement the Grizzly Peak.

Carlson's new tenant will be the Cafe Zola, run by Alan Zakalik and Hediye Batu. They chose the name because it had the sophisticated, international ring they were looking for; because the Z picked up on Zakalik's name; and because Emile Zola was writing around the time when the building was put up. They hope to open sometime in January.

—Grace Shackman, with research assistance by Susan Wineberg

Photo Captions:

(Above) Within ten years of opening his Ann Arbor paint store, William Herz built this two-story brick storefront on West Washington.

(Right) After years of neglect, it's being restored to its nineteenth-century appearance.

Growing up in the American Hotel

Warren Staebler's boyhood neighbors were traveling salesmen and May Festival musicians

In the early years of this century, traveling salesmen would set up shop for a week at a time in the "sample rooms" of the American Hotel at Ashley and Washington. Downtown merchants would come by to order everything from liquor to dry goods for their stores. Composer Victor Herbert, one of many famous musicians who stayed at the American during the annual May Festival, claimed its dining room served the best sauerkraut between New York and Chicago. But to Warren Staebler, the hotel was home.

Staebler's grandfather, Michael Staebler, built the brick hotel (now best known as the home of the Earle restaurant) in 1885. He called it the Germania, after the Germania Society. Like the Schwaben Verein and the Greater Beneficial Union, the Germania Society sold mutual insurance to members, and it also served as a social center. The hotel's top-floor ballroom housed the society's meetings, lectures, physical drills, and concerts.

The society did not prosper, but the hotel did. In 1895, two years after Warren Staebler's father, Albert, began working there, the family divided the ballroom into additional guest rooms, added a fourth story with still more rooms, and changed the name from the Germania to the American. In 1905, the year Albert Staebler married Dora Tice, Michael Staebler retired and Albert and Dora took over the business. Warren was born in 1910.

The family had a four-room apartment on the second floor, but Warren lived in the whole hotel. As a young boy, he rode his tricycle around the terrazzo-floored lobby, sometimes detouring through the adjoining saloon. He and his sister, Bernice, ate their meals in the hotel kitchen, served by the pastry chef. The only meal the family ate together was Sunday dinner, in the hotel dining room.

Warren remembers sitting in front of the lobby fireplace talking with guests, many of them regulars whom he and his family got to know well. Most were salesmen, who arrived by train, usually on a Monday, and stayed the entire week. Many May Festival musicians returned annually for as many as twenty-five years, and the American also welcomed theater troupes performing at the Majestic Theater on Maynard.

After a big storm, gangs of repairmen from Detroit Edison and the telephone company would stay at the hotel while working to restore service. Other guests came for special events or to visit relatives—in an age when even many employed adults lived in boarding houses, they had little space to put up their visiting families.

From the beginning, the hotel also was home to a flock of Staebler family businesses. From the storefront on the building's east side, Michael Staebler sold, at various times, farm implements, fuel, sewing machines, athletic equipment, and various modes of transportation—bicycles, motorcycles, cars. The Staeblers ran Ann Arbor's first car dealership there, selling Toledo Steamers, then Reos, Oaklands, Franklins, and finally Pontiacs.

As his sons came of age, Michael Staebler turned the various businesses over to them. Albert, the fourth of six sons, was given the hotel business.

Warren Staebler recalls that his father supervised a staff of four desk clerks (often university students), two bartenders, a janitor, and a man who drove the horse and wagon to the railroad station to pick up guests. His mother supervised the chambermaids—one per floor—and had most of the hands-on responsibility for the dining room.

Located right behind the lobby, the dining room was very formal, with linen tablecloths and napkins and waitresses in starched uniforms. The food was good enough that people from town came for dinner there, especially on Sundays.

The hotel saloon also served local customers. When Prohibition was enacted, it switched to serving soft drinks, sandwiches, and light refreshments. But business dwindled, so the space was turned over to the family's car dealership (which had expanded on Ashley).

By then, the heyday of downtown hotels was over. The traveling salesmen had all shifted from trains to cars, which gave them the freedom to go directly from customer to customer, bringing their samples with them. In 1927 the American's dining room closed; its space became the Staeblers' Pontiac showroom.

In 1929, Michael Staebler died, and Albert's family moved into his duplex on Liberty and Third streets. The next year, Albert retired. For a while. Warren's uncles, Walter and Herman, who operated the car dealership, also ran the hotel, but they soon leased it to a company who ran it as the Griswold. In 1954 the Milner chain took over, renaming it the Earle after company owner Earl Milner, who had grown up in Ann Arbor. In 1971, the hotel closed for good.

In 1973, four partners, Ernie Harburg, Rick Burgess, David Rock, and Dennis Webster, bought the building, opened the Earle restaurant in the basement, and began restoring the rest of the building. In 1982 they sold the building to Tom Gaithwaite and Marvin Carlson, who gutted the upper floors, which were still divided into sixty-one small hotel rooms, and made the space into elegant offices, today occupied mainly by lawyers. The eastern storefront, until recently 16 Hands, is currently vacant. The western storefront—the original hotel dining room and lobby—is undergoing conversion to the Sweetwaters Cafe (see Changes, March).

When he grew up. Warren Staebler operated the Hi-Speed gas station at the corner of Packard and Arch (today a park). Now retired, he still keeps several souvenirs of his unusual boyhood in the hotel his grandfather built: a set of chairs from the dining room and spittoons from the lobby and saloon. Asked about growing up in a hotel, he recalls, "My friends envied me because I had no grass to cut. And I envied them because they had grass to cut." —Grace Shackman

Photo Captions

(Left) The exterior and lobby of the American Hotel. Also called the American House, it was originally named the Germania in honor of the Germania Society, which met in its third-floor ballroom. (Note the very tall windows there; the lower-ceilinged fourth floor was an 1895 addition.)

Founder Michael Staebler is the bearded man behind the counter; standing next to him is his son, Albert, Warren Staebler's father.

(Above) The Earle Building today.